Wishing you a very Happy New Year from Ireland!
It's 2017 so it's all systems go for the 3800 mile New York to London Swim campaign in aid of Oxfam!
Departure date is the first week of April so only 3 months away!!
I will be running a final crowdfunding campaign in the last week of January to help secure the event as there is still no guarantee it will take place due to the enormity of the funds required. There will be a number of fantastic rewards available such as New York to London branded clothing, swim caps and wristbands!
The campaign will last one week in order to generate as much urgency and funds as possible from the 30th of January to the 3rd of February and will be targeted at both corporations and individuals. The figure I will be asking for is $220,000. This is down from an initial cost of around $2 million. To put it in perspective, if a company donates $5,000 then I will need 44 companies world-wide to each donate $5K to secure the swim. It's an extraordinary figure yes, but it's also an extraordinary world first event for an incredibly worthy cause! There are a number of excellent branding opportunities and exposure for organizations that are able to donate! This will include regular social media mentions for your organization throughout the campaign. However, if you wish to fully partner with the New York to London Swim event then there will be additional opportunities which I've highlighted below!
Once the adventure is confirmed as going ahead then I will open the charity link to raise £5 million for Oxfam! The swim and the funds that will be raised whilst out at sea will be an excellent way for you to feel a part of something amazing and help make an incredible difference in a world where extreme poverty affects close to 1 billion people! (Extreme poverty is defined by the World Bank as living on less than $1.90 a day).
The great news is that I have reserved a 58 foot catamaran which is currently moored in Cape Town and is the perfect chartered support vessel for such an adventure! The yacht brokerage firm is happy to wait for the funding campaign to conclude and will not offer the vessel up to other individuals so long as I reach the much needed $220,000 target.
Full Partnership Opportunity:
I’m always looking to partner with an inspirational company to help create a global marketing platform. This will be an amazing opportunity to create some extraordinary experiences, content and marketing assets to help your organization achieve its business goals. I'd be very grateful if you could let me know if your company might be interested in a discussion about my plans and how we might work together? Whilst on the support boat I will be Tweeting, blogging and posting on Facebook regularly and would love the opportunity to promote your company's brand! If we are a great fit then there will be an opportunity to create some incredibly engaging content for your audience.
At the moment I have a number of amazing brands on board but I would personally love to see your company among them and for you to be part of my journey. It would be great to discuss deliverables over the phone with your marketing, communications or brand manager, but to give you some topline ideas, see below:
• Unique moving/still image content for social channels
• VIP experiences in New York City for the launch
• Public speaking opportunities
• Live blog posts from The Atlantic
• Product shots and mentions throughout swim
• Potential product placement in documentary film
It would be great to talk further about the opportunity, the costings involved and how you think this could work within your company's strategy.
It's All System Go!
If you would like to make a pledge before the start of the campaign on January 30th then please email the team on email@example.com and we will add your pledge amount to the crowdfunding site before it goes live on the 30th of January.
If you would like to discuss a partnering opportunity with the New York to London Swim campaign then please email us on firstname.lastname@example.org
Corporate Appeal Video: https://www.youtube.com/watch?v=F2PYqi7QS7k
Website home page: http://www.newyorktolondonswim.com/
Partners page: http://www.newyorktolondonswim.com/partners
Thanks so much for reading!!
Please share this post with your business and social network!
Without your help I cannot make this happen!
Regular updates to follow!