The New York to London Swim has been in planning for the past 2 years. During this time a team of dedicated professionals have been working with me to plan all aspects of this world first swim. 

The team of people have given up their time and provided their services for free in order to get to this point of announcing the New York to London Swim. It has been a lot of hard work getting here and now with public and corporate support we can make the dream a reality and raise millions of pounds to help Oxfam end global poverty by 2030.  

 

Greg Cooke Project/Campaign Manager

Greg has been running the New York to London Swim project since May 2015. He has 20 years experience in IT and Project Management.

WeAreFearless is a challenger engagement agency specialising in brand partnerships, experiences and storytelling and has been helping Michael build his campaign from scratch.

 

 

Toybox Films is a full service production company operating with a strong ethical and environmental approach to filmmaking. Our team has creatively developed and produced Mike's campaign videos.

 

Comanche Communications & Marketing have provided marketing and crowdfunding advice to the project. We specialise in providing independent crowdfunding advice for SME businesses.

 

Persuasion Communications is an independent PR agency working with a variety of national and international clients, predominantly across the creative industry. We work on a project basis and with retained clients to execute campaigns in consumer and trade titles, as well as social media channels. We particularly enjoy working with Charity causes, like this mission of Mike’s, and have a strong track record of this kind of work.

 

David Shearer, Sport Psychologist, University of South Wales

David Shearer is a Reader in Sport Psychology at the University of South Wales and he practices extensively as an applied sport psychologist in a wide range of elite sports both in the UK and abroad. He has worked with GB Swimming, Swim Wales, GB Shooting, England Shooting, GB Wheelchair Basketball, Sport Wales and the Finnish Olympic Committee. He is also the performance psychologist for the 65 Degrees North expeditions (http://www.65degreesnorth.co.uk/) and has an interest in extreme challenges in general. He has published extensively (https://www.researchgate.net/profile/David_Shearer4) on many topics in sport science and psychology, and specializes in elite performance research on team dynamics (e.g., collective efficacy) and psychological/physical factors related to recovery (e.g., mood, sleep, hormones).